SYSQBIT Holding Founder distinguished for her contributions to the digitalisation of the tourism industry and the implementation of innovative technologies that will influence the future of the industry in the Western Balkans.
Tourism has always been connected to experience, people and the destination. However, in today’s world, tourism also encompasses technology.
The field of innovation is transforming how businesses operate and compete in the tourism industry. Innovative entrepreneurs capable of using technology for their business solutions have a part to play in the future of one of the largest industries in the region.
Such is the case with Željana Vulović, Founder and CEO of SYSQBIT Holding, who won an award for the title of Tourism Woman Entrepreneur of the Year 2026 at the RCC Western Balkans Women Entrepreneurs Awards organised by the Regional Cooperation Council (RCC).
The award honours women entrepreneurs who have managed to create long-term economic value for themselves and the community through innovation and building their business in the Western Balkan region.
Innovation is Reshaping Tourism
The tourism industry has been evolving rapidly. The travelers have become increasingly demanding about digital interactions, and companies have been looking for new ways to increase efficiency and optimize their processes.
Digital transformation has ceased being an added value for businesses. Digital transformation has become a must for any company operating in today’s world.
With SYSQBIT Holding, Željana Vulović has been working on developing technological solutions that would help businesses make digital bookings, automate processes, and manage operations in the tourism and hospitality sectors
Recognition That Extends Beyond One Business
The Tourism Woman Entrepreneur of the Year 2026 award not only marks an acknowledgement of success in one’s profession but also brings into focus the need for entrepreneurship to modernize the conventional sectors by means of innovation.
As European destinations keep developing their digital tourism, those companies which successfully merge hospitality with technologies will be more likely to adapt to the new customers’ needs and compete in the global market.
This kind of award also speaks of the growing role of women entrepreneurs in shaping the future of tourism, technology and business management in the Western Balkans region.
About Željana Vulović
Željana Vulović is the Founder and CEO of SYSQBIT Holding. In this position, Željana leads the creation of innovative technological solutions for the tourism and hospitality industry. As a software engineer and innovator, Željana’s core focus lies in using smart technologies and automation to enable companies to enhance their operational efficiency and productivity.
Speaking after receiving the prestigious award, Željana explained that this honor stands not only for her personally but also for all the people who believe in innovation and its power to make changes in the lives of businesses and communities.
Why This Award Matters
Regional Cooperation Council Western Balkans Women Entrepreneurs Awards honour those entrepreneurs who contribute towards making businesses successful, fostering innovations, and developing the economy of the region.
The award received by Ms Željana Vulović conveys a vital message to all entrepreneurs in the region about the fact that innovation does not apply only in the technological sector. Every other field, including tourism, can develop through innovative thinking, good leadership, and the right use of technology.
It also reflects the contribution made by women entrepreneurs who are redefining their fields of business and creating a future for the generations to come.
Congratulations from KOLEKR Insights
KOLEKR Insights would like to extend their congratulations to ŽELJANA VULOVIĆ for having been awarded the title of Tourism Woman Entrepreneur of the Year 2026.
This is an award that recognizes not just entrepreneurship, but also innovation and technological advancement of one of the key industries in the region. We wish Željana and everyone else at SYSQBIT Holding all the best in making our tourism industry smarter, more connected, and sustainable.
Connect with Željana Vulović
About the RCC Western Balkans Women Entrepreneurs Awards
The Regional Cooperation Council (RCC) Western Balkans Women Entrepreneurs Awards celebrate women entrepreneurs who are making outstanding contributions to business, innovation and sustainable economic development across the Western Balkans. The awards recognise leadership across multiple industries while encouraging entrepreneurship, regional collaboration and inclusive economic growth.
