MediaFuse launches TechnologyWire, a press release distribution platform built for the Tech industry

MediaFuse, the PR distribution network behind Chainwire, CyberNewsWire, GamingWire and FinanceWire, today announced the launch of TechnologyWire, a press release distribution platform built for tech companies and startups.

TechnologyWire distributes content to a network of tech-focused publications, aiming for placement on homepages or key category pages with the goal to secure coverage that drives brand visibility, SEO, and GEO impact.

“Most newswires were built in an era when casting the widest net was the strategy. That made sense when distribution was scarce. Today, a tech company doesn’t need its announcement on 400 outlets – it needs it on the 15 that its customers, investors, and partners actually read. TechnologyWire is purpose-built for that. Every outlet in the network is there because it reaches a technology audience, not because it fills a count,” says Nadav Dakner, CEO of MediaFuse.

While legacy newswires distribute press releases across hundreds of outlets – TV stations, radio affiliates, regional newspapers, and broad business feeds – TechnologyWire argues that for a tech company announcing a product launch, funding round, or partnership, much of that reach is irrelevant.

The company says it takes a different approach and aims to achieve targeted distribution instead of “spray and pray“. 

Instead of publishing updates on lesser-known subdomains, TechnologyWire says its goal is to have its distributions land directly on the front pages of established technology media outlets.

According to TechnologyWire every publication in its network is curated to be one that tech buyers, developers, IT decision-makers, and investors read. Instead of distributing everywhere and hoping the right people notice, TechnologyWire aims to distribute press releases where they matter.

TechnologyWire distributes company news across a range of technology and business publications, including outlets such as TechCrunch, TechRepublic, and eWeek; titles within the B2B Tech Network like CIO, InfoWorld, Computerworld, and NetworkWorld; cybersecurity and developer-focused platforms such as CSO, eSecurityPlanet, and DZone; as well as HackerNoon, Next Big Future, The Next Web, Business Insider, Yahoo Finance, and EU-Startups.

TechnologyWire explicitly says it is not a PR agency, but a distribution infrastructure for brands and PR agencies to use on demand.

For in-house teams, it can act as a direct channel to tech publications without needing to hire an agency for distribution. For PR agencies, it’s a distribution network they can use on behalf of their technology clients.

The company says the process is simple: users sign up, submit a press release, select a distribution option, and publish. In this way there are no subscription requirements or minimum commitments; the pricing is on a per-release basis.

TechnologyWire follows a model used by MediaFuse across other sectors, including Chainwire for crypto and Web3, which works with over 100 media partners and offers regional distribution packages; FinanceWire for finance and fintech, including a partnership with TipRanks to publish releases on public company ticker pages; as well as CyberNewswire for cybersecurity and GamingWire for gaming.

The approach is the same each time: build direct integrations with the industry’s most-read publications, guarantee publication, and give clients real-time visibility into where their press releases appear.

“We’ve done this before with Chainwire in crypto and FinanceWire in finance. The playbook works – go deep into an industry’s media ecosystem, build real integrations with the publications that matter, and guarantee that every release goes live. TechnologyWire is the same approach applied to the broader tech market, which is where we’ve been heading since we started,” added Alon Keren, CMO of MediaFuse.