West Ham to announce betting front-of-shirt sponsor after Premier League relegation

Tuesday 30 June 2026 9:09 am  |  Updated:  Tuesday 30 June 2026 9:11 am

West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League.

The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight clubs agreed to introduce a ban on betting and casino brands from front-of-shirt sponsorship slots beginning August.

But West Ham’s relegation to the second tier Championship means that the rules no longer apply and Boyle Sports will remain on the Irons’ front-of-shirt.

Boyle’s chief, Vlad Kaltenieks, said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”

Securing a front-of-shirt continuation will be a boon for West Ham, who have otherwise had a torrid time on and off the pitch with senior executives leaving and team performances unable to keep the Hammers in the top flight.

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Shareholder David Sullivan stepped away from the board over historic allegations surrounding his behaviour, while long-term aide Baroness Karren Brady left the club earlier in the year.

Boyle Sports raised concerns about Sullivan, with other shareholders since sidelining the individual.

West Ham United’s interim chief executive officer, Karim Virani, added: “We’re delighted to have Boyle Sports continue as our front of shirt partner as part of the multi-year Principal Partnership.

“As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. Boyle Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.” 

West Ham begin their Championship season away to Burnley, who joined the Londoners in being relegated from the Premier League in May.

Read more West Ham sponsor Boyle Sports ‘extremely concerned’ by David Sullivan allegations

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