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On the Brink of Collapse: The Untold Story of the Electric Dream That Almost Died

May 11, 2026 6 min read
On the Brink of Collapse: The Untold Story of the Electric Dream That Almost Died

A broken car. A small garage. No funding!

That’s where Mate Rimac started: long before billion-dollar headlines. 

At present, he leads a global EV powerhouse

But there was a time when everything collapsed: no money, no investors, no clear avenue forward.

This is the story of how close it came to ending, and what changed everything.

Did Mate Rimac Almost Give Up?

Indeed, Mate Rimac almost shut down the company due to tough financial times, failed deals with investors, and poor reception in the market. His company thrived only by pivoting into engineering services for other automakers. 

How Did Mate Rimac Start His Journey?

Mate Rimac began his journey by converting an old BMW into an electric car startup Croatia, which would later inspire Rimac Automobili history. 

Being a young innovator in Croatia, he lacked access to venture capital, mentors or a startup ecosystem. The region wasn’t ready for high-tech innovation at the time. 

Yet, he kept experimenting. His garage turned into a lab, and failure became a routine. What commenced as a passion project quickly emerged into a bold mission: to redefine electric performance vehicles. 

When Did Rimac Almost Shut Down?

There was a time when everything almost collapsed. Cash flow dried up. Salaries turned uncertain. The dream began to feel like a hardship.

Rimac Automobili struggled hard to convince investors who didn’t believe in electric hypercars or in a startup from Croatia. One principal investment deal fell through at the last minute, leaving the company on a shattering edge. 

Employees stayed, but uncertainties were manifold. Bills piled up. There were even days when shutting down felt like the only logical alternative. 

It wasn’t merely a financial crisis; it was an emotional exhaustion. Years of hard work, and still no validation. This was the point where most startups quietly disappear. 

What Challenges Did Rimac Face Early On?

Mate Rimac encountered challenges that were beyond money; they were structural, geographic, and psychological.

  • No investor ecosystem in Croatia
  • Lack of a proven EV market at the time
  • Constrained access to global markets
  • Difficulty drawing top engineering talent
  • Isolation from major automotive hubs

Building an electric car startup in Croatia wasn’t just difficult; it was almost unheard of. 

What Saved Rimac Automobili?

The firm survived as it made a crucial pivot: emphasizing B2B engineering services rather than relying upon building its own cars.

Rimac Automobili began working with batteries and other EV technologies of other relevant automobile firms. This resulted in a steady revenue stream when funding was uncertain. 

Rather than chasing a risky vision alone, Rimac’s startup journey developed value for others; that particular decision did not merely save the company; it reshaped its future. 

It turned a struggling startup into a trusted technology partner.

How Did Rimac Become Successful?

How Did Rimac Become Successful?

Success poured in gradually, then all at once. Strategic associations changed everything.

Injections by Porsche AG proved the efficiency of Rimac’s innovation in the international environment. Thereafter, collaboration with Hyundai Motor Company further reinforced its position.

These were far beyond cracking deals: they were signals to the world that Rimac was no longer a risky bet. 

Recognition accompanied. The company became a symbol of EV innovation in Europe!

Where does Rimac Stand Now?

Now, Rimac Group is known as one of the world’s leaders in EV technologies.

The founding of Bugatti Rimac brought Rimac Group to the peak of auto ingenuity by mixing the traditional and the modern.

Something that started in the garage can bring about future innovation!

What Can Entrepreneurs Learn from Mate Rimac?

Mate Rimac success story shows that making a successful company means surviving in less-than-perfect situations, being persistent, and making the right calls. As this story reveals, young businesses need to focus more on their survival and adaptation to the environment before any giant dreams and fast growth come.

  • Survival is essential before anything else: you survive to have the opportunity to realize your dream.
  • Pivoting can help your company flourish: you will find many ways out through flexibility.
  • Geography is no longer a constraint: global impact can commence from anywhere.
  • Build value before pursuing scale: strong fundamentals draw long-term success.
  • Perseverance beats every failure: setbacks are part of the journey, not the end.

Why Rimac’s Story Matters for the Balkans

Mate Rimac transitioned the standpoint of Croatia from a tourism-led economy into a serious contender in deep tech and electric vehicle innovation. In a province not traditionally associated with avant-garde startups, his success proved that top-notch companies can evolve even without Silicon Valley-level infrastructure or funding ecosystem.

His voyage has become a strong signal for the entire Balkan tech founders. It encourages a new generation of founders to think globally from day one, strengthening the credibility and positioning Eastern Europe startups as emerging players in global innovation, particularly in advanced industries such as EV technology. 

Frequently Asked Questions

1. Did Mate Rimac build his company without funding? 

Yes, in the beginning. Initial success relied only on individual efforts and partial support until significant investments came later.

2. Why did Rimac almost fail?

Due to limited funding, bad deals with investors, and poor market reception at that period.

3. What saved Rimac Automobili?

The shift to providing engineering services, supplying EV innovation to other automobile brands.

4. Is Rimac Bigger Than Tesla?

No, Tesla is significantly bigger, although Rimac is one of the global leaders in EV technology.

5. Where is Rimac based?

The company is based in Croatia and operates worldwide. 

Mate Rimac nearly shut down his company owing to the financial struggles and deficiency of investor support. Thus, with the help of its pivot to engineering services, Rimac Automobili succeeded and established itself as an innovative provider of EV technology, giving birth to Bugatti Rimac.

Mate Rimac stories are a revolution in the Balkan startup ecosystem since global success can come from unexpected places. Rimac remains one of the most hopeful Croatia tech companies, setting up innovations within EV.

The Story Behind the Billion

Thus, the story of Mate Rimac not only shows how to make a successful company but also reveals his determination never to surrender in the face of insurmountable failure. From a fragile startup that faced bankruptcy, Rimac Automobili managed to create a new era in EV through the Rimac Group. The achievement didn’t come through favorable circumstances or abundant funds, but through persistence and a smart turnaround.

From being on the brink of extinction to influencing globally, the story of Rimac shows us that inventions often come during the darkest of times. That’s when we make our choices. At times, the line between failure and greatness is merely a decision away. 

The story is supported by insights and research from Insights Kolekr. For more data-driven stories on startups and innovation, explore Insights Kolekr.

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