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World Cup expected to be the biggest betting event in history

The expansion of the number of games being played is set to drive a surge in the amount of bets placed on this year’s World Cup.

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  • June 10, 2026
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UK-based gambling reform campaigner Matt Zarb-Cousin punters betting on the World Cup will be “cross-promoted more addictive casino content”. And he pointed to a National Centre for Social Research report showing that, in the UK, 79% of gambling company winnings came from the top 10% of spenders, those who wagered at least £5,639 in a year.

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