In this episode, we chatted with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn. Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of
David Cendon Garcia
In this episode, we chatted with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn.
Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail – and his close brush with a scammer!
In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.
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Key Points The early motivations and pivotal moments that shaped Tarek’s entrepreneurial path. How ABOUT YOU’s unicorn status impacted both the company and Hamburg’s startup ecosystem. The biggest opportunities for AI in e-commerce, from personalisation to operational efficiency. The intersection of customer choice, convenience, and sustainability in fashion retail. Tarek’s vision for the emotional and technical future of online shopping in five years.
