We’ve all done it – closed a “how did we do?” pop-up before it’s finished loading or started a questionnaire to get a discount, only to drop off midway because it’s taking too long. None of this means we’ve stopped having opinions. It means we’ve stopped being willing to hand
Alex Cooper
We’ve all done it – closed a “how did we do?” pop-up before it’s finished loading or started a questionnaire to get a discount, only to drop off midway because it’s taking too long.
None of this means we’ve stopped having opinions. It means we’ve stopped being willing to hand those opinions over in the format we’re being asked to give them: unpaid, unprompted, and on somebody else’s schedule.
In the UK, the ONS’s Labour Force Survey was running at a response rate 17.4 percentage points below its pre-pandemic level as of mid-2025. If a government statistical agency with legal weight behind its requests is losing the room, it’s easy to see why branded pop-ups asking for two minutes of your time never really stood a chance. …
