HIVE, a London-based physical AI company building the intelligence layer for industrial machines, today announced a €13.1 million ($15 million) pre-Series A round to further build its platform, expand its founding team, and scale its commercial deployments. The round was led by SuperSeed, with participation from Veriten, Skyfall, and Nysnø.
Rahul Raj
HIVE, a London-based physical AI company building the intelligence layer for industrial machines, today announced a €13.1 million ($15 million) pre-Series A round to further build its platform, expand its founding team, and scale its commercial deployments.
The round was led by SuperSeed, with participation from Veriten, Skyfall, and Nysnø. Angel investors include Børge Hald, founder of Medallia, and Jørn Lyseggen, founder of Meltwater.
“We’ve spent the past few months securing top international talent to support the next phase of growth. The silicon brain is taking shape; with live deployments and strong market traction, we are well positioned to lead the next era of physical AI, proving real results for our customers,” said Christoffer Jørgensvaag, CEO and co-founder of HIVE.
HIVE was founded in 2022 in Norway and is now headquartered in London. The company is building the silicon brain that unifies machine operations through a single intelligence platform. It enables industrial machines operating in warehouses, production lines, construction sites, and beyond to perceive, decide, and act on their own.
The startup states that the same intelligence is compatible with different machine types and tasks. When users add a new machine, it integrates seamlessly into the existing system, without the need for separate integration or a new model to train.
“Every shift makes the silicon brain more capable. It learns your site, your edge cases, and your operating conditions,” HIVE mentioned on its website. It highlights that the commercial model is built to compound: each deployed machine hour feeds one large reinforcement loop across the machinery fleet. The learning loop is expected to drive the productive machine-hour cost down 80%
According to the startup, the silicon brain operates at a fraction of manned cost, and the economics improve with every machine hour it runs. It states that each deployment compounds the next, causing the unit economics of physical work to drop structurally.
The company is currently deployed across several sites in Scandinavia, operating autonomously across different machines, with offices in Norway and London and a US expansion underway.
“SuperSeed backs the rare founders who can see a category before it exists and have the technical depth to build it. HIVE’s silicon brain is powerful enough to retrofit existing industrial fleets, and the intelligence compounds in value with every hour it runs. That is the defining wave of physical AI for the next decade,” said Mads Jensen, Managing Partner at Superseed.
The company plans to use the fresh capital to accelerate development of HIVE’s platform, expand the founding team with world-class talent in AI and robotics, and further scale the commercial deployments with new and existing industrial partners.
